Monday, 20th August 07:00 PM IST
Economics Of EK THA TIGER: Why It Is A Blockbuster?
“Ek Tha Tiger” released with much fanfare on 15th
August. Film started with record breaking collections and then film touched
again 20 cr plus on Sunday. Film collected highest 5 day collections ever and
today it broke 100 cr barrier thus becoming fastest 100 cr grosser in history
of Bollywood beating previous best of 7 days of “Bodyguard”.
Film is now heading for 120 cr nett in 6 days and then 135
cr nett plus will be 1st week collections. Even if film drops by 60%
or above then 2nd week should collect 50-55 cr nett in 2nd
week. That will take film to 185-190 cr nett in 2 weeks. After that it will
depend on performance of “Joker” and “Ek Tha Tiger” will beat 200 cr nett or
not will be answered then.
As far as film’s economics is concerned then it’s a huge
money spinner for Yash Raj Films. Film has fetched satellite rights of 45
crores and home video plus music rights were sold for 5 crores. Film will
further earn 20-25 crores from overseas. These all will add up to 70-75 cr.
Film will minimum collect 100-110 crores from domestic theatrical business for
producers. Thus total earnings will be in range of 170-185 crores. Film was
made on the budget of 75 crores plus 15 crores of promotion and advertising.
Thus “Ek Tha Tiger” will earn 180 on the investment of 90 cr which is almost
100% of profit. Such a return on such a huge investment is mind blowing.
If this is not a blockbuster then which film is!
|
Budget
|
|
|
Production Cost
|
75 cr
|
|
P & A
|
15 cr
|
|
Total Investment
|
90 cr
|
|
Returns
|
|
|
Domestic Theatrical Share
|
100-110 cr
|
|
Home Video & Music Rights
|
05 cr
|
|
Overseas Contribution
|
20-25 cr
|
|
Satellite Rights
|
45 cr
|
|
Total Returns
|
170-185 cr
|
|
Nett Profit
|
80-95
cr*
|
*This is minimum profit if film earns 190-200 cr
V Good analysis. keep it up
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